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| by Nancy Wilber | 
Caught between aggressive competitors, increasingly demanding customers, and escalating costs, few CEOs will deny that it's a much tougher business environment today. So, how are the most successful companies responding to the challenge? At this year's Inc. 500 conference, winners of the fastest growing company awards were asked to identify the single most important driver of their revenue growth. The answer was overwhelmingly niche marketing. Niche marketing is the ability to focus on a discrete customer segment and ultimately provide them with a unique solution. Is your company really focused on its best niches?
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Targeting &
focusing your limited sales and marketing resources to market niches where you
have strength optimizes efficient growth.
Growth Strategy Partners recently worked with a mid- sized manufacturing firm that was losing market share. They had developed new products to try to regain share, but their sales and marketing approach was far too generalized. We analyzed their business to narrow their focus on niche customer segments that would provide the best growth opportunities. Through our Advanced Customer Management approach, we helped them to align their branding, product, marketing communications, and sales strategies to focus on the needs of those specific market niches. In a short period of time, revenue began to exceed initial projections. |
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| Revenue Profit and Talent Growth |
Recognized as the Trusted Growth Advisor to the Inc 500, Growth Strategy Partners is a growth strategy consulting firm that helps entrepreneurially managed businesses to grow faster and more efficiently than they could on their own. Its services are differentiated by years of research into the practices of fast growing companies, translation of the three disciplines responsible for their success into rapid-results methodologies and tools, and consultants who are accomplished senior executives and business owners themselves. |
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